Matt Romo | Identity Designer & Art Director for Modern Brands
marativa-flag.jpg

Marativa

Brand identity for Marativa, a global seafood leader. A bold trident and oceanic visuals reflect their mission of quality, innovation, and sustainability.

Marativa brand mark featuring a bold red monogram forming an abstract “M” with a downward trident and integrated fishing hooks, symbolizing strength, sustainability, and ocean-first innovation.

Marativa // Sustainable Seafood Branding

Rethinking Ocean-First Seafood

Branding for a Sustainability-Driven Seafood Company Focused on Ocean Health and Premium Sourcing

marativaseafoods.com
Collaboration with La Visual, Inc.

 

BRAND FOUNDATION

Marativa is a global seafood company rooted in sustainability and responsible sourcing. They approached us with a clear objective: to lead the ocean-first seafood movement and stand apart in an industry dominated by commodity-driven brands. Their vision required a brand identity that could elevate their mission, resonate with global buyers, and support long-term growth across multiple markets.

The name "Marativa" carried meaning in Latin America but lacked the clarity and impact needed for international expansion. We built the brand narrative around purpose, protection, and progress. The goal was to help Marativa tell a stronger story—one that matched their environmental leadership and premium product standards.

Execution

The brand identity centered around the trident, a symbol of strength, direction, and marine protection. This visual mark gave Marativa a bold foundation while signaling its commitment to ocean stewardship and future-focused leadership.

To balance strength with elegance, we developed an extended visual system using watercolor-inspired forms with canvas textures influenced by traditional Asian artistry. This visual approach introduced warmth and organic movement across packaging, marketing materials, and digital touchpoints. A restrained color palette led by Marativa Red and modern, legible typography ensured clarity and recognition across international markets. The system was crafted to feel premium, purposeful, and visually distinct in the seafood category.

BUSINESS IMPACT

Since launching the new identity, Marativa has expanded its international footprint and built stronger relationships with retailers and distributors focused on sustainability. The rebrand clarified the company’s purpose and elevated its presence in a highly competitive market.

The visual consistency of the brand helped Marativa stand out at industry expos and opened the door to new retail partnerships in both North and South America. By aligning its mission with its design, Marativa repositioned itself from a regional supplier to a premium global brand. The updated identity gave the company the tools to grow, communicate more effectively, and lead the seafood category through innovation and responsible sourcing.

Marativa seafood packaging mockup featuring a pouch of shrimp and a boxed shrimp patty product, both using oceanic watercolor imagery and the Marativa red brand mark on a bold red background.
Marativa seafood packaging mockup for cooked octopus, featuring watercolor tentacle illustrations in deep purple tones, paired with modern typography and the Marativa brand mark.
Marativa frozen shrimp packaging mockup featuring a standing pouch and box design with icy teal watercolor shrimp illustrations, bold typography, and the Marativa logo on a teal background.
Fishing boat docked at a harbor with overcast skies, featuring the Marativa logo and trident monogram applied to the boat’s stern in white and red.
Marativa shipping container mockup featuring the vertical logo lockup with red trident monogram and black wordmark on a white corrugated surface, set against a bold red background.
Grid of six watercolor-style illustrations in red tones depicting seafood, fishermen, and ocean life, inspired by traditional Asian fishing culture and maritime textures.
Side-by-side mockup featuring a black windbreaker with the Marativa logo on the back, worn by a person standing near water, and an orange knit beanie with a woven Marativa label on a black background.
Tesla semi-truck mockup featuring the Marativa logo on a black cab and white trailer, with the red trident monogram and black wordmark applied prominently on both sides.
Marativa business card mockup showing alternating front-and-back layouts with black contact cards featuring the red trident logo and red shrimp illustrations on the reverse.
Marativa brand collateral mockup featuring a 2021 annual report with a red watercolor fish illustration and a branded letterhead placed in an open black binder on a red background.
Two white flags waving on silver poles against a black background, each displaying the Marativa logo with the red trident monogram and black wordmark.
Side-by-side mockups of Marativa’s desktop website homepage in light and dark themes, featuring the headline “Leaders of a Blue Revolution,” seafood product photography, and watercolor fish illustrations.
Grid of Marativa brand guideline pages showcasing the logo emblem, color palette, brand typography, imagery treatments, and sample layouts in a clean editorial format.