Hy Cite // Direct Selling Brand Identity
Built to Empower
Building a Unified Brand System to Support Global Growth and Entrepreneur Empowerment
hycite.com
Collaboration with La Visual, Inc.
BRAND FOUNDATION
Hy Cite Enterprises, a heritage company in the direct selling industry, set out to evolve its brand identity to reflect a modern, values-driven mission. With a history dating back to 1959 and a vision to make high-quality kitchenware accessible through independent sellers, Hy Cite needed a system that could unify its message, appeal to global markets, and reinforce its commitment to empowerment and growth.
The brand’s existing identity lacked the cohesion needed to support its expanding international presence. We developed a narrative focused on trust, balance, and family support—pillars that reflected both the company’s legacy and its role as a partner to thousands of independent entrepreneurs. The guiding idea was to create a brand that could scale across cultures and remain grounded in people-first values.
IDENTITY SYSTEM
We created a brand identity built on the concept of symmetry. The logo design features an italicized “H” nested within a hexagon, symbolizing stability, unity, and forward momentum. This central shape became a metaphor for structure and connection, echoing the strength of a hive and the support of a family.
The identity system was extended with a pattern language based on the hexagonal form, reinforcing visual consistency across channels. A refined color palette balanced warmth and professionalism, while a modern neo-grotesk typeface brought clarity and polish to both digital and print materials. Every brand element was crafted to support global scalability, cultural flexibility, and clear communication for Hy Cite’s internal teams and external audiences.
BUSINESS IMPACT
Since the rollout of the new identity, Hy Cite has strengthened its position in the global direct selling space, especially across Latin American markets. The brand refresh enabled greater consistency across regional teams and touchpoints, including digital platforms, training tools, and printed collateral. By unifying its messaging and visual language, Hy Cite reinforced its promise to support independent entrepreneurs and create lasting value for customers.
The new identity helped Hy Cite modernize its communications, improve international alignment, and increase the confidence of its field representatives. This transformation repositioned the company not just as a direct selling business, but as a forward-thinking support system built on empowerment, unity, and long-term vision.
